What is Mjlonir?
Mjlonir is a beer brand I created to encompass my fascination with Norse mythology and a popular drink consumed by many. The design is a deliberate dichotomy that uses a classic celtic aesthetic. It harks back to the ‘ancient’ days of civilised drinking; but also uses symbolism to poke fun at indulging in its excesses.
Keeping in the theme of 13th century iconography, I used 3 viking-inspired mascots to represent the 3 beers in the range. Each one was designed with a similar feel–ancient symbols of the most famous Asgardian gods with a modern twist.
I also developed further promotional POS material using variations of the can graphics to extend the reach of the brand.
Design Process
I began by wireframing the layout and copy for Desktop. This helped me determine the user flow and refine it before I added the visuals. I then applied branding, photography, and final copy. As for art direction, I chose a clean and direct approach. The colour palette is extremely simple, bordering on monochromatic, aside from the accent colour.
Login Page
Considering this is a brewery website, in order to log in, the user has to enter their age to prove they are 19.
Home Page
The Home Page is very simple, using a sticky side navigation with links to the various pages, the user can browse the site with ease.
About Page
The About Page lists how the beer is made and its ingredients.
Brewery Page
The Brewery Page gives a little more context into the plants itself. The user can also book a tour to experience it first hand.
Tour Form
The Tour form is fairly straight forward, asking for the users name, email and age.
Events Page
The Events page will lists the most popular and recent activities in buckets. The user can also filter by event name, location and date.
Event Form
To register for an event, the user simply has to fill in the required information and check out.
Contact Page
I decided to use a basic contact form for the contact page, allowing the users to message the company directly instead of opening their email provider.
Beer Design
I decided to brand the different types of beer based off of the three most famous Norse gods: Loki, Thor and Odin. I aimed for a simple, yet traditional design using bold strokes and a viking rune pattern in the background.