What is New Moon?
New Moon is a local tattoo studio that values clean and intricate designs. Why not have a website that reflects their appreciation for the art and themselves as designers? I took the liberty of simplifying their site into something modern.
Design Process
I began by wireframing the layout and copy for Desktop. This helped me determine the user flow and refine it before I added the visuals.
I then applied branding, photography, and final copy. As for art direction, I chose a clean and direct approach. The colour palette is extremely simple, bordering on monochromatic, aside from the accent colour.
Landing Page
Since the landing page is the most important part of the website, I wanted to make it as visually enticing as possible. The full image background coupled with the bold white text gives a sense of depth making the user want to continue.
Artists
I decided to use a simple layout for the artists page, listing the team based on their location.
Artists Bio
Upon selecting an artist, you are brought to their biography page. This page gives a background on the artist, their location, specialization and contact information.
Gallery
I wanted the gallery to be simple and easy to navigate. Each artist has their works listed below them in a basic grid layout.
Slider
Upon clicking a gallery image, the user will be presented with a slider showcasing that artists work. This allows the viewer to easily look through the images at a larger scale.
News
The news page lists the most recent activities and events the shop is involved with.
News details
If the user clicks on a news entry, they are presented with this overlay giving them more information on that article.
Contact
Seeing as there are two locations, the contact page simply contains two buckets to choose from, linking the user to that studio's contact information.
Contact details
Upon choosing a location, the user is brought to this page containing that shop's contact information.